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SHOULD YOU RAID YOUR RIVAL'S SALES FORCE?

Authors :
Chang, Julia
Cohen, Andy
Houde, Christine
Source :
Sales & Marketing Management; Aug2002, Vol. 154 Issue 8, p42, 6p
Publication Year :
2002

Abstract

Focuses on the strategy used by companies by hiring the salesperson of their competitors. Disadvantages of hiring from competition's sales force; Benefits of hiring top salespeople from competitors; Factors to consider before hiring a rival's salespeople.

Subjects

Subjects :
SALES personnel
BUSINESS enterprises
COMPETITION
EMPLOYEE recruitment

Details

Language :
English
ISSN :
01637517
Volume :
154
Issue :
8
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
7199716

Tools

Authors Abstract Subjects Details