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marketing hits & misses.

Authors :
Cohen, Andy
Source :
Sales & Marketing Management; Aug2002, Vol. 154 Issue 8, p16, 1/4p
Publication Year :
2002

Abstract

Presents news briefs on business marketing as of August 2002. Popularity of television advertising in Italy; Acquisition of the doggy puppet from Pets.com by 1-800-Bar-None; Changes in the name of an independent consulting arm of PricewaterhouseCoopers.

Subjects

Subjects :
MARKETING
ADVERTISING
FINANCE companies
PUPPETS

Details

Language :
English
ISSN :
01637517
Volume :
154
Issue :
8
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
7199697

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Authors Abstract Subjects Details