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WHO SAYS TITLES DON'T MATTER?
- Source :
- Sales & Marketing Management; Jul2001, Vol. 153 Issue 7, p14, 1/3p, 1 Color Photograph
- Publication Year :
- 2001
-
Abstract
- Discusses job titles given by companies to their salespeople. Reason for the decision of companies to give sales personnel job titles other than salespeople; Effect of adopting other job titles other than salespeople on the image of a company; Importance of changing the roles of salespeople who were given enhanced titles.
- Subjects :
- SALES personnel
COMMERCIAL agents
JOB titles
Subjects
Details
- Language :
- English
- ISSN :
- 01637517
- Volume :
- 153
- Issue :
- 7
- Database :
- Supplemental Index
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- 7185434