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FIRST CLASS: NOT WHAT IT USED TO BE.

Authors :
McMaster, Mark
Cohen, Andy
Source :
Sales & Marketing Management; Oct2001, Vol. 153 Issue 10, p22, 1/2p
Publication Year :
2001

Abstract

Comments on the decline of first-class service at several airlines in the U.S. Service offered by United Airlines; Benefits that are important to business travelers; Suggestions for airlines to retain customers.

Subjects

Subjects :
AIRLINE industry
BUSINESS travel

Details

Language :
English
ISSN :
01637517
Volume :
153
Issue :
10
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
7120292

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Authors Abstract Subjects Details