Back to Search Start Over

Compiling a Visitors Profile in Tarnava Mare Area.

Authors :
Arion, Felix H.
Mureşan, Iulia C.
Balint, Lenke
Source :
Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture; 2011, Vol. 68 Issue 2, p16-22, 7p
Publication Year :
2011

Abstract

This research is a first step for estimating the main characteristics of the visitors from the Tarnava Mare Region. For assuring and for offering a high quality level of tourist services, as a competitive advantage for investors (in term of increasing the number of tourists and, implicitly, the turnover and profit), the profile of the visitors must be was studied using a direct survey by implementing a questionnaire using QUALITEST and SERVQUAL instruments, for observing the expected qualitative level of tourist destination. The research offers valuable information for determining relevant conclusions that can be used a fundament for diversifying and adapting the tourist offers as an important element for increasing the attractiveness of tourist destination. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
18435254
Volume :
68
Issue :
2
Database :
Supplemental Index
Journal :
Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture
Publication Type :
Academic Journal
Accession number :
70296708