The bottom line.

The article reports on the importance of placing intellectual property (IP) on the corporate map to gain more profits. Ian Bingham of IP Asset LLP urges chief executive officers (CEOs) to consider patents as a necessary evil, arguing that campanies wake up when they are sued or threaten with being sued. Meanwhile, Kelvin King of BNP Paribas SA points out that standard setters and financial reporting has moved some ways to acknowledge that IP can be valued credibly. INSET: 20 Questions Directors Should Ask About IP. compiled by ….