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Bridging th information gap.
- Source :
- Intellectual Property Magazine; Apr2011, p96-99, 4p
- Publication Year :
- 2011
-
Abstract
- The article focuses on the significance of communicating the value of a company's intellectual property (IP) in increasing business potential. It notes that such communications must be supported by strong IP that also affirms the value the firm is claiming. It mentions that a company will easily lose credibility if the IP does not affirm the story it is disclosing or the firm does not put emphasis on the IP development being claimed.
Details
- Language :
- English
- ISSN :
- 20447175
- Database :
- Supplemental Index
- Journal :
- Intellectual Property Magazine
- Publication Type :
- Periodical
- Accession number :
- 69911648