METHODOLOGICAL ISSUES IN ONLINE SURVEYS.

The rapid development of Internet has given birth to a new era in survey methodology - an era of electronic data collection. Internet offers important advantages for survey research activity but has at the same time some drawbacks that can put at risk survey validity. This paper focus on methodological issues of online surveys; the coverage problem, the sample selection and non-response rates are discussed along with possible strategies to assure representativeness. [ABSTRACT FROM AUTHOR]