Self, Information Topics of Interest, Information Seeking Media Use.

The results in this study suggest that information-seeking media use patterns overlap between traditional and new media channels.The cognitive map reveals that participants perceive the configuration of the whole structure across information topics and the media in a consistent fashion, which shows a genre repertoire of information topics and media channels. The information-seeking media use attitudes of young adults seem to be slowly moving toward new media consumption on a routine basis. Despite such changing attitudes of young adults, their belief in traditional media for obtaining hard news was not so much changed. Young women in the Korean context are found to be more active seekers of all types of information across media, although gender-split patterns of information-seeking media use still exist. The social development of gender roles and status, and women's more expressive and relational use of interactive mediated communication channels including FtF reflect the changes in gender differences. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]