FACTORS OF LEISURE EXPERIENCE: A STUDY OF TURKISH FESTIVAL PARTICIPANTS.

The paper discusses results of a study examining experiences of participants in leisure and pleasure behaviors and provides some interesting recommendations for leisure professionals. Facilitating leisure experience is the most important goal in providing and delivering leisure services; however, studies on leisure marketing give very little guidance on how recreation providers could increase their customers' satisfaction with an experiential product such as a live music or an open air concert. The Turkish Rock'n Coke Festival was chosen as a research subject. Questionnaire items concerning leisure experiences during the Festival were adapted from Schmitt (1999); Gentile, Spiller and Noci (2007); Tsaur, Chiu and Wang (2006); Borrie (1995); Chao (2003); Cotte (1998); Manfredo and Driver (1996); and Kao, Huang and Wu (2008) with some modifications and revisions to fit our empirical case. A total of 234 questionnaires were collected. The obtained results showed that leisure experience could be conceptualized as a four-dimensional construct comprising social relations, lifestyle, expression of emotions and sensual perception. All these dimensions were found to affect leisure behaviors [ABSTRACT FROM AUTHOR]