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Shop around for ad agency.

Authors :
Aduroja, Grace
Source :
Crain's Detroit Business; 12/10/2001, Vol. 17 Issue 51, p15, 1/3p
Publication Year :
2001

Abstract

Provides tips in choosing for an advertising agency. Significance in discussing goals and objectives with the advertising agency; Compatibility of the advertising agency with the client's culture; Diversity of the agency's clientele.

Subjects

Subjects :
ADVERTISING agencies
BUSINESS

Details

Language :
English
ISSN :
08821992
Volume :
17
Issue :
51
Database :
Supplemental Index
Journal :
Crain's Detroit Business
Publication Type :
Periodical
Accession number :
5754230

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Authors Abstract Subjects Details