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THE NAME OF THE GAME.
- Source :
- Sportbusiness International; Dec2010, Issue 163, p36-39, 4p, 1 Color Photograph, 1 Black and White Photograph, 1 Chart
- Publication Year :
- 2010
-
Abstract
- The article discusses the naming rights included in the business plan for every new sports facility. JPMorgan Chase has invested 300 million U.S. dollars in a 10-year naming rights deal with Madison Square Garden. Gillette has renewed its sponsorship of the New England Patriots' National Football League stadium also at 300 million U.S. dollars but over 15 years. One expert claims the range of rights delivered to the advertiser is become more essential, not just the rights linked to the venue but likewise those connected to the teams that play there.
Details
- Language :
- English
- ISSN :
- 17575346
- Issue :
- 163
- Database :
- Supplemental Index
- Journal :
- Sportbusiness International
- Publication Type :
- Periodical
- Accession number :
- 57144144