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Apple iPhone in India: Emotionally Connected vs Product-Price Performance Disconnected?
- Source :
- IBSCDC Case Studies; 1/16/2010, p1-19, 19p, 2 Color Photographs, 6 Charts, 5 Graphs
- Publication Year :
- 2010
-
Abstract
- The article presents a case study which focuses on the launch of Apple Inc.'s iPhone product in India. It highlights features of iPhone which offers devices including an Internet device, iPod and a phone. However, it reveals that due to Apple Inc.'s low levels of price-product performance, the company has gained no benefits offered by the country's telecom industry.
- Subjects :
- IPHONE (Smartphone)
MARKETING of new products
Subjects
Details
- Language :
- English
- Database :
- Supplemental Index
- Journal :
- IBSCDC Case Studies
- Publication Type :
- Report
- Accession number :
- 54628720