2012 Olympics: Boon or bane?

The article focuses on the impact of the Olympic Games to be held in Great Britain in 2012. It says that VisitBritain wants to ensure visitors to have a positive experience during and after the Olympic Games since the event is a big opportunity to the national tourism organization. It mentions several efforts of VisitBritain to counter the stay away effect of high prices and overcrowding such as targeting traditional markets such as younger consumers and organizing public marketing campaign.