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A comparison of student and industry perceptions of the event management curriculum in Korea.

Authors :
Kyong Mo Lee
Myong Jae Lee
Hee Jung Kim
Source :
Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes University); Oct2009, Vol. 8 Issue 2, p60-73, 14p, 4 Charts
Publication Year :
2009

Abstract

As the event industry has grown, the event management curriculum has become an increasingly important issue in higher education (HE) in Korea. This empirical study compared student and industry practitioner perceptions of the event management curriculum in Korea. Findings showed that event marketing and planning were the focal points of event management education. Findings also revealed significant differences in perceptions of the event management curriculum between students majoring in event management and industry professionals. Implications for the academic community are discussed. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
14738376
Volume :
8
Issue :
2
Database :
Supplemental Index
Journal :
Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes University)
Publication Type :
Academic Journal
Accession number :
52405468
Full Text :
https://doi.org/10.3794/johlste.82.192