I'LL NEVER BUY AGAIN (UNLESS IT'S 75 PERCENT OFF).

The article offers tips on how retailers can gain back its profit after slashing its prices due to the economic meltdown in the U.S. It states that the retailers need to stop discounting before it becomes ingrained into U.S. shopping behavior. Glen Senk, chief executive officer (CEO) of Urban Outfitters, notes that the store ambiance is important in attracting customers as the product is being sold. It notes that retailers must commit to provide newness and excitement at a great price. It emphasizes that retailers must capitalize on the appeal of scarcity.