FROM CYBER-SNORE TO COMPELLING STORE.

The article discusses the integration of search engine optimization (SEO) strategy by shopping sites to maximize search engine marketing (SEM) spend in the U.S. It states that SEO and SEM are the key part of online campaign to get people to buy products. It notes that bricks-and-mortar is one of the strategy that can help minimize troubles with man-machine interface, for it emphasizes promotional zones, product grouping and good signage. It emphasizes that inspiration, intuition and impulse are the principal factors that will guide retailers in improving digital retail services.