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Clear Channel weds legit series in promo.
- Source :
- Daily Variety; 8/8/2001, Vol. 272 Issue 48, p6, 2p
- Publication Year :
- 2001
-
Abstract
- Reports on the promotional campaign of Clear Channel Entertainment to unify the various theater-subscription series it presents in more than 40 cities in the United States. Aim of the initiative; Benefits to consumers in local markets; Consideration of the move as both a branding campaign and a way of seeking approval for the firm's product.
- Subjects :
- ADVERTISING campaigns
PERFORMING arts ticket subscription
Subjects
Details
- Language :
- English
- ISSN :
- 00115509
- Volume :
- 272
- Issue :
- 48
- Database :
- Supplemental Index
- Journal :
- Daily Variety
- Publication Type :
- Periodical
- Accession number :
- 5067681