Cite
Chapter 20: GOALS AND MEASUREMENTS-- DEFINING WINNING.
MLA
Smock, Douglas A., et al. “Chapter 20: GOALS AND MEASUREMENTS-- DEFINING WINNING.” On-Demand Supply Management, 2007, pp. 237–42. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=50422252&authtype=sso&custid=ns315887.
APA
Smock, D. A., Rudzki, R. A., & Rogers, S. C. (2007). Chapter 20: GOALS AND MEASUREMENTS-- DEFINING WINNING. In On-Demand Supply Management (pp. 237–242).
Chicago
Smock, Douglas A., Robert A. Rudzki, and Stephen C. Rogers. 2007. “Chapter 20: GOALS AND MEASUREMENTS-- DEFINING WINNING.” In On-Demand Supply Management, 237–42. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=50422252&authtype=sso&custid=ns315887.