Negotiating in leaner times.

The author presents his views on political changes expected in Great Britain. He predicts many changes including the emergence of the first Conservative government since 1997. He believes seeing the first and the biggest overall spending cut by the government. The British Social Attitudes survey reportedly showed that people for the first time are becoming natural Conservatives pushing for lower spending than higher taxes. The author also urges public affairs practitioners to be aware and position their clients accordingly.