THE MOTIVATION OF MASS MEDIA EMPLOYEES.

Money is for certain a relevant factor for the mass media employees, an even the major one. The success of some magazines, radio and TV stations is from a little point of view a result of some like incentives. The incentives improve the productivity, what become perceptible, and one part of the profit should be redistributed toward the labor force responsible for its production. Some necessary criterions are imperative in respect that rewards awarded mass media employees in order to be effective: the reward should be done quickly, should be directly and distinctive pursuant to performance, should be irrevocable, should be compatible with the job, should be significant. The rewards also should be appraised, should be realizable and practicable. If the reward is seen as being unfair and unreal plan, for example, promotion on base of age and favoritism, this could be a negative vindictive effect. In order to vindicate the editors the reward needs to be and to vary depending upon performance. The concept is simple, but its implementation is not easy to be achieved. However, should be doing it! [ABSTRACT FROM AUTHOR]