Gender and Cultural Influences on Expected Leadership Styles in the Taiwanese Public Relations Field: Transformational and Transactional Leadership Styles.

In order to bring additional insight into transformational leadership in the international context, this study surveyed 104 public relations practitioners in Taiwan. The results suggest that the Taiwanese participants prefer both transformational and transactional leadership styles. Comparing male and female participants' answers, the results indicate that female public relations practitioners have higher scores on both transformational and transactional leadership styles. Cultural influences on the operationalization of transformational leadership are identified by the results of factor analysis. [ABSTRACT FROM AUTHOR]