Proud to Wear Pink.

The article offers information on the designation of October as National Breast Cancer Awareness Month (NBCAM) in the U.S. The first awareness program started in October 1985 as a week-long event sponsored by healthcare companies and a group of physicians. In 2009, the NBCAM organization is composed of several national public service organizations, professional medical associations and government agencies. Foundations that raise money to fund research on breast cancer are mentioned.