Fragmented Globalization, Contested Realities: American and Indian Newspaper Coverage of the Outsourcing Issue.

The growing outsourcing of technology services jobs to India, that achieved a media crescendo in the years leading up to the 2004 U.S. Presidential elections, pointed to more than the waning days of job creation in yet another industry in America. It intensified the U.S. media recognition of the arrival of India as a rising economic power in the global scene. Free market advocates in the American media, despite angry reactions from American technology workers who lost their jobs, believed that economic globalization was good for America and India as it would eventually lead to the opening up of Indian economy to international trade in the long term. However, in the hostile labor atmosphere of the United States free market advocacy was not easy, just as the acceptance of it was severely contested in India. This paper, through a narrative analysis, brings out the struggle of American and Indian newspapers in reconciling the clash between competing economic and political ideologies to illustrate the media representation of the fragmented nature of globalization and its contested acceptance. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]