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Building Trust: Examining Direct and Interactive Influences of Social Integration and Local TV News Viewing.

Building Trust: Examining Direct and Interactive Influences of Social Integration and Local TV News Viewing.

Authors :
Williams, Ann
Kwak, Nojin
Shah, Dhavan
Eveland, Jr., William
Source :
Conference Papers -- International Communication Association; 2004 Annual Meeting, p1, 2p
Publication Year :
2004

Abstract

Building upon the vast compilation of academic work that has risen from the theory of social capital, this paper seeks to further explore two concepts central to this strand of research: social and interpersonal trust. A primary goal of this project is to emphasize the theoretical differences between these two types of trust —a distinction that has been blurred in past work— and to empirically demonstrate that social trust of an abstract collective other is significantly different from interpersonal forms of trust that are derived from more direct, personal interactions. Analysis of data collected from a large, national survey sample suggests that social and interpersonal trust have unique relationships with a host of situational and social orientation variables. Results from this study also reveal that the relationship between local television news use and various forms of trust is not uniform, but variable and nuanced. The ability for social orientation variables, such as community attachment, interpersonal communication, and informal socializing, to act as moderators that enhance the relationship between local television news attention and certain types of trust is also documented. On a larger scope, the results of this study suggest that it might be useful to continue to include multiple measures of interpersonal trust in studies that seek to uncover relationships between media use and participatory outcomes. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
45283347