When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis.

Abstract: The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future. [Copyright &y& Elsevier]