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STUBHUB GOES LEGIT.
- Source :
- Daily Variety; 6/17/2009, Vol. 303 Issue 51, p5-23, 2p, 1 Color Photograph
- Publication Year :
- 2009
-
Abstract
- The article reports that StubHub Inc., a ticket resale web site company, is the secondary sales outlet of the hit musical "Jersey Boys" after it formed a partnership with them. It states that StubHub promotes the musical show by developing marketing strategies which include a pumped-up visibility of the show on its web site. Moreover, the company provides an sponsorship fee to the show, and assures the consumers with its fraud-prevention guarantees.
Details
- Language :
- English
- ISSN :
- 00115509
- Volume :
- 303
- Issue :
- 51
- Database :
- Supplemental Index
- Journal :
- Daily Variety
- Publication Type :
- Periodical
- Accession number :
- 42007424