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STUBHUB GOES LEGIT.

Authors :
Cox, Gordon
Source :
Daily Variety; 6/17/2009, Vol. 303 Issue 51, p5-23, 2p, 1 Color Photograph
Publication Year :
2009

Abstract

The article reports that StubHub Inc., a ticket resale web site company, is the secondary sales outlet of the hit musical "Jersey Boys" after it formed a partnership with them. It states that StubHub promotes the musical show by developing marketing strategies which include a pumped-up visibility of the show on its web site. Moreover, the company provides an sponsorship fee to the show, and assures the consumers with its fraud-prevention guarantees.

Details

Language :
English
ISSN :
00115509
Volume :
303
Issue :
51
Database :
Supplemental Index
Journal :
Daily Variety
Publication Type :
Periodical
Accession number :
42007424