Utterly, Butterly, ZooZoolicious.

Be it Lijjat papad's laughing rabbit, the Onida devil, 7Up's Fido Dido or Asian Paint's Gattu, these characters have been around for so many years that whenever you see them, you will feel some sort of a personal connection. The latest addition is Vodafone's new mascot, the ZooZoos. After Hrs checks in with some ad folk on how the longest surviving mascots in the country have endured... [ABSTRACT FROM PUBLISHER]