Back to Search Start Over

MAKING ONLINE SALES IN AN OFFLINE WORLD.

Authors :
Strout, Erin
Cohen, Andy
Source :
Sales & Marketing Management; Oct2000, Vol. 152 Issue 10, p19, 1p, 1 Color Photograph
Publication Year :
2000

Abstract

Discusses the online selling success of HPC Interactive, a division of HPC Publications. How the division solved its problems in its Internet advertising efforts; Compensation for its sales representatives; Definition of relationship management.

Subjects

Subjects :
SALES
COMPUTER network resources

Details

Language :
English
ISSN :
01637517
Volume :
152
Issue :
10
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
3842742

Tools

Authors Abstract Subjects Details