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must reads.

Authors :
Cohen, Andy
Source :
Sales & Marketing Management; Nov2000, Vol. 152 Issue 11, p20, 1/3p
Publication Year :
2000

Abstract

Focuses on the views of several executives regarding books on marketing and sales. `To Have and Have Not,' by Ernest Hemingway; `The Corporate Athlete: How to Achieve Maximal Performance,' by Jack L. Groppel; `Our Game,' by John Le Carre.

Subjects

Subjects :
MARKETING

Details

Language :
English
ISSN :
01637517
Volume :
152
Issue :
11
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Review
Accession number :
3841614

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Authors Abstract Subjects Details