Excessive use of humour pushes brand in background.

Having worked on the branding strategy of brands like Taj Hotel, Hindustan Uniliver, Reliance Retail and more, he has apparently no more milestones to achieve. But co-founder of Chlorophyll, brand and communication consultancy, Anand Halve pushes on analysing, criticising, and refining the message and ways to deliver it. Ankur Parikh and Amit Arora of DNA Money discuss industry trends and more with him... [ABSTRACT FROM PUBLISHER]