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Leading Edge.
- Source :
- Sales & Marketing Management; Sep2000, Vol. 152 Issue 9, p17, 9p, 6 Color Photographs
- Publication Year :
- 2000
-
Abstract
- Presents news for marketing and sales executives in the United States as of September 2000. Impact of changing customer and shareholder expectations on sales strategies of electronic retailers; Sponsorship of the 2000 Olympics by UPS; Effort of H.J. Heinz Co. to boost the sales of its ketchup.
- Subjects :
- MARKETING executives
SALES executives
RETAIL industry
Subjects
Details
- Language :
- English
- ISSN :
- 01637517
- Volume :
- 152
- Issue :
- 9
- Database :
- Supplemental Index
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- 3528426