Consuming the Modernity, Consuming the West? Coffee in East Asia.

With a focus on East Asian modernity, this paper tends to challenge the western-centric understanding of modernity by including a discussion of Asian cultural perspectives by study coffee consumption in East Asia. this is an study to understand how a society adopts foreign goods. Does Starbucks tell the story of Macdonaldization we have now, or how different they are? By historical documents, in-depth interview and business statitsics, this paper analyzes the history of coffee consumption and it sociological meaning for local societies. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]