Back to Search Start Over

Chapter 23: Sponsorship, funding and strategic function: Carling Festival and V-Festival.

Authors :
Walters, Paul
Raj, Razaq
Source :
Festival & Events Management; 2003, p359-371, 14p, 1 Chart
Publication Year :
2003

Abstract

Chapter 16 of the book "Festival & Events Management" is presented. The chapter focuses on two annual outdoor festivals that operate under the Miscellaneous Provision Act 1982, the V-festival and the Carling Festival. It also explores sponsorship, funding and strategic function of these events. It is noted that the law was created to oversee licensed entertainment with singing or dancing.

Details

Language :
English
ISBNs :
9780750658720
Database :
Supplemental Index
Journal :
Festival & Events Management
Publication Type :
Book
Accession number :
34271673