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Chapter 23: Sponsorship, funding and strategic function: Carling Festival and V-Festival.
- Source :
- Festival & Events Management; 2003, p359-371, 14p, 1 Chart
- Publication Year :
- 2003
-
Abstract
- Chapter 16 of the book "Festival & Events Management" is presented. The chapter focuses on two annual outdoor festivals that operate under the Miscellaneous Provision Act 1982, the V-festival and the Carling Festival. It also explores sponsorship, funding and strategic function of these events. It is noted that the law was created to oversee licensed entertainment with singing or dancing.
Details
- Language :
- English
- ISBNs :
- 9780750658720
- Database :
- Supplemental Index
- Journal :
- Festival & Events Management
- Publication Type :
- Book
- Accession number :
- 34271673