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Demand Pricing and Revenue Management.
- Source :
- Service Chain Management; 2008, p109-123, 15p
- Publication Year :
- 2008
-
Abstract
- What does Revenue Management (RM) mean and how does it work? In which industries is it being practised already? What is the theory underlying RM1? One might have heard the term applied in the context of the airline industry, but how could it be used in other service industries such as telecommunications? Can it be used in organisations of any size? How much effort would be needed to implement it and how complex is the required technology? [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISBNs :
- 9783540755036
- Database :
- Supplemental Index
- Journal :
- Service Chain Management
- Publication Type :
- Book
- Accession number :
- 33759170
- Full Text :
- https://doi.org/10.1007/978-3-540-75504-3_8