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Chapter 15: Entrepreneurship in Indian Hotel Industry: Financial and Strategic Perspective.
- Source :
- Global Cases on Hospitality Industry; 2008, p353-387, 35p
- Publication Year :
- 2008
-
Abstract
- Chapter 15 of the book "Global Cases on Hospitality Industry" is presented. It offers a financial and strategic perspective on entrepreneurship in the hotel industry in India. It is noted that tourism is one of the biggest employment-generating industries in the country, and hotels are tourism's major component. According to the article, a planned strategy is required by the emergence of national brands and international presence in India.
- Subjects :
- HOTELS
ENTREPRENEURSHIP
HOSPITALITY industry
TOURISM
STRATEGIC planning
Subjects
Details
- Language :
- English
- ISBNs :
- 9780789034151
- Database :
- Supplemental Index
- Journal :
- Global Cases on Hospitality Industry
- Publication Type :
- Book
- Accession number :
- 32103861
- Full Text :
- https://doi.org/10.1300/5923_15