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Chapter 15: Entrepreneurship in Indian Hotel Industry: Financial and Strategic Perspective.

Authors :
Jauhari, Vinnie
Source :
Global Cases on Hospitality Industry; 2008, p353-387, 35p
Publication Year :
2008

Abstract

Chapter 15 of the book "Global Cases on Hospitality Industry" is presented. It offers a financial and strategic perspective on entrepreneurship in the hotel industry in India. It is noted that tourism is one of the biggest employment-generating industries in the country, and hotels are tourism's major component. According to the article, a planned strategy is required by the emergence of national brands and international presence in India.

Details

Language :
English
ISBNs :
9780789034151
Database :
Supplemental Index
Journal :
Global Cases on Hospitality Industry
Publication Type :
Book
Accession number :
32103861
Full Text :
https://doi.org/10.1300/5923_15