Chapter 12: Moving Voters in the 2000 Presidential Campaign.

Chapter 12 of the book "Lights, Camera, Campaign!" is presented. It focuses on the importance of television commercials and local campaign appearances to move voters during presidential campaign in the U.S. It explores the effects of Vice President Al Gore's trip to the Mississippi River on moving voter preferences in August 2000. It enumerates the advantage of state-level polling data to campaigns.