Back to Search
Start Over
Small U.S. Chains See Hungry Market in Asia.
- Source :
- Asian Wall Street Journal; 04/17/2000, Vol. 22 Issue 16, p1, 2p, 1 Cartoon or Caricature
- Publication Year :
- 2000
-
Abstract
- Focuses on the increase in the number of small United States-based fast food chains that are entering the market in Asia. Targeting of billions of young consumers; Problems arising from cultural clashes, food shortages and government regulations; Focus on the operations of the Big Boy franchise in Thailand.
Details
- Language :
- English
- ISSN :
- 01910132
- Volume :
- 22
- Issue :
- 16
- Database :
- Supplemental Index
- Journal :
- Asian Wall Street Journal
- Publication Type :
- Periodical
- Accession number :
- 3068984