The race for fourth.

The article reports that both Paramount and Universal companies have failed to land in what is considered as the safest spot in the high-def DVD sweepstakes in Hollywood., the third place. Accordingly, the third studio gets a good deal because it can put the new venture over the tipping point to success. The third spot has reportedly been already taken by Warner Bros.; therefore, it places itself to go exclusive in the format. Because of these, both companies now race for fourth.