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Uses of Non-Journalists' Political Weblogs.

Authors :
Zhang, Jueman
Source :
Conference Papers -- International Communication Association; 2006 Annual Meeting, p1-34, 34p
Publication Year :
2006

Abstract

Weblog use continues to grow among American adult Internet users. The researcher conducted a Web survey in January 2005 on two popular non-journalists’ political blogs – InstaPundit and Power Line. More than 8,950 readers of the two blogs responded to the survey. Most respondents are habitual blog users. Cognitive motivations are the strongest motivation to read the two blogs, followed by affective motivations and personal identity motivations. Respondents read the duo for both opinions and news. The most attractive attributes of blog opinions include being enlightening and informative, and those of blog news include being often updated and with hyperlinks. Motivations are not strong predictors in habitual blog use. Future research can explore reasons related to media and social-cultural systems to explain habitual blog use. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
27204812