Comparative Competition Analysis of the Print Sectors in Denmark and Germany.

Around the world, markets are increasingly affected by convergence as a result of ongoing internationalisation. Many industries have become global and national borders are no longer of significance, which is especially true for member states of the European Union. However, publishing markets are partly exempted from this process. An increasing number of publishing companies internationalise and enter foreign markets. Despite this development publishing markets remain geographically limited. Coalescence in publishing industries has not taken place due to cultural and linguistic barriers. Newspaper and magazine markets as adequate examples are object of investigation within the scope of this paper. More specific, this paper focuses on media economic analysis of newspaper and magazine sectors in Denmark and Germany. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]