Longleaf Camo: David battles competitive marketplace Goliaths.

The article focuses on how Hattiesburg, Mississippi-based Longleaf Camo (LC) survived competition. This hunting camouflage clothing company entered into one of the most competitive outdoor recreational forays in the industry. To be cost effective, LC clothing had to be made in offshore locations. Despite the barriers, LC became successful as it offered the best and most realistic looking green hunting camouflage on the market.