Every Blog Has Its Day: Politically Interested Internet Users' Perceptions of Blog Credibility.

This study examines politically interested Internet users' perceptions of credibility of blogs. The paper focuses on the influence of blog reliance compared to motivations for visiting blogs in determining credibility of blogs. This study found that blogs were judged as moderately credible, but as more credible than any mainstream media or online source. Both reliance and motivations predicted blog credibility after controlling for demographics and political variables. Reliance proved a consistently stronger predictor than blog motivations. Also, information-seeking motives predicted credibility better than entertainment ones. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]