Chilango Magazine: Defining Chilango Identity - Top ERIC Interactive Paper - 2nd Place.

The main aim of this investigation is to understand the way in which identity is created in written media. For this purpose we will use the magazine Chilango as our object of study and we will identify in which way its section "Alameda" conceives chilangos and the activities they do in order to conform an identity. In the last three years, Chilango has compounded several aspects of Mexico City's culture such as slang, images, places, social behavior, and even some political criticism. It has also given these cultural practices an irreverent and funny perspective. For this paper, three issues of the magazine have been selected, each corresponding to one of the three first quarters of these year. The research strategies that we will be using are: (1) a textual semiotic analysis of the magazine content and (2) the use of focus groups and interviews. This magazine reflects how its producers conceive life in Mexico City and gives tips on where to go and what to do to make the best of this city. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]