FROM THE GROUND UP: Street Presence.

The article focuses on the views of several designers and architects on the importance of exterior design and how it relates to interior designing. Nunzio De Santis believes that exterior design is important, because it inspires customers to look what is inside. John Yoon prefers the use of glass exterior design due to a belief that customers do not want to go into closed environments. Architect Graham Downes states that interior designs can create an exciting element to the exterior.