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Global giants slow to join Net revolution.

Authors :
Czinkota, Michael R.
Source :
Journal of Commerce; 11/5/99, Vol. 422 Issue 29590, p9, 3/5p, 1 Cartoon or Caricature
Publication Year :
1999

Abstract

Looks at the Internet involvement and online capabilities of global corporations. Global orientation of the Web sites of the corporations; Opportunities to outperform competition in the electronic commerce field; Multicultural customer outreach efforts.

Details

Language :
English
ISSN :
00219819
Volume :
422
Issue :
29590
Database :
Supplemental Index
Journal :
Journal of Commerce
Publication Type :
Periodical
Accession number :
2494692