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Oakley Hires Agency to Build Brand, Beef Up Bottom Line.

Authors :
Deemer, Susan
Source :
Orange County Business Journal; 08/23/99, Vol. 22 Issue 34, p5, 1/2p
Publication Year :
1999

Abstract

Reports on Oakley Inc.'s hiring of VitroRobertson to build brand and beef up the bottom line of Oakley. Marketing strategy of Oakley; Management change in Oakley.

Subjects

Subjects :
ADVERTISING agencies

Details

Language :
English
ISSN :
10517480
Volume :
22
Issue :
34
Database :
Supplemental Index
Journal :
Orange County Business Journal
Publication Type :
News
Accession number :
2237907

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Authors Abstract Subjects Details