Herbs in the Global Marketplace.

The article presents an interview with David Hoffmann, an herbalist. When asked about the measures to take by herb consumers to support local businesses and contribute to plant conservation, he affirms that consumers need to educate everyone about the importance of buying products that are green in some way to begin with. Hoffman believes that consumers must empower everyone to think of themselves as regional herbalists when choosing herbs. He contends that the United Plant Savers, an organization, monitors the conservation status of individual herbs.