State Slogans: The Case of the Missing USP.

MLA

Richardson, John, et al. “State Slogans: The Case of the Missing USP.” Communication & Channel Systems in Tourism Marketing, vol. 2, no. 2/3, Feb. 1993, pp. 91–109. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=21956341&authtype=sso&custid=ns315887.

APA

Richardson, J., Cohen, J., Uysal, M., & Fesenmaier, D. R. (1993). State Slogans: The Case of the Missing USP. Communication & Channel Systems in Tourism Marketing, 2(2/3), 91–109.

Chicago

Richardson, John, Judy Cohen, Muzaffer Uysal, and Daniel R. Fesenmaier. 1993. “State Slogans: The Case of the Missing USP.” Communication & Channel Systems in Tourism Marketing 2 (2/3): 91–109. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=21956341&authtype=sso&custid=ns315887.