Reaching the Engineering and Science Communities: New Technologies and Approaches at MIT.

Outreach and promotion of library resources and services is an increasing challenge in the online world since many of our users do not often visit the library. This is particularly true in science and engineering libraries, where much of our content is available online and our users tend to be technologically savvy. We need to find new ways to reach our communities and draw them back into the library, both physically and virtually. In this article, we will discuss various approaches and technologies that the Massachusetts Institute of Technology Engineering and Science Libraries are employing to educate our users about the resources and services available to them [ABSTRACT FROM AUTHOR]